Rumor Buster: Is the 7D in Dubai Mall video for real?

THERE'S ABSOLUTELY NO TRUTH on this video, titled "7D Show at Dubai Mall" circulating around social media these days.

7D is (supposedly) a new technology in Virtual Reality amusement, mostly used in cinemas. Instead of just looking at a movie, it is like being in the movie as you will feel what you see with over 7 different special effects kicking in during the thrilling ride.

I searched Dubai Mall's official website right away for 7D and not a single item was returned on search results. Some tweeps have already asked Dubai Mall on Twitter and indeed, they have no clue about it.

@ionGonzaga Hi! Yes, you are right it is not us :))
— The Dubai Mall (@TheDubaiMall) April 18, 2014

Or maybe, there's another mall named "Dubai Mall" somewhere in South Asia? Hmmm

This is how 7D shoule typically be: Visitors check out Dark Ride XD, a new 7D game, at the Dubai Entertainment Amusement and Leisure Show at Dubai International Exhibition Centre.