If you're a business, you surely want to avoid locations that are famous for traffic jams - or maybe not. For National Paints, the hourly radio traffic reports really work for them. A flyover on the boundary of Dubai and Sharjah in the Emirates Road is oftenly referred to as the National Paints Flyover. In 8-10 traffic reports in a day in about 12-15 radio stations, their brand is always mentioned - without paying for it. They should be thankful for the daily jam in the area huh.
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